A Plan Is Not a Strategy

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Title	:	A Plan Is Not a Strategy
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Let me simplify: A plan is what you can control, which will get you only so far A strategy is being born into the right family or stealing enough money to bribe the right official Plan all you want, but you better have a strategy
Comment from : Whatisreal? Knowtheformula

Typical professor lost in semantics and out of touch with the world Time to get back to actually doing the job United Airlines has 5x the net income of Southwest Airlines so saying Southwest is “winning” is subjective as hell brCompanies don’t just build factories for the sake of it, obviously they plan to sell product
Comment from : Thought_it_up

8:40
Comment from : Vineetha Mohan

This reveals how money dominates our teaching and our thinking It explains why we are incapable of developing a strategy to avoid climate breakdown and ecosystems collapse At no point does Professor Martin indicate any awareness that humanity are exceeding the carrying capacity of Earth, and that salvaging this dire situation needs to take priority over making money This little animation will help anyone who wishes to understand how we might develop a strategy to dig ourselves out of this dangerous direction youtube/yyEEJGoaLd4
Comment from : Barbara Williams

nice sir
Comment from : Kacie Breitenberg

Are you talkinng about strategy or about how should i live my life? Perfect specha!! Big UP
Comment from : DoubleVmovies - Vizar, Pagáč

Don't know how this video popped up in my suggestions but it definitely gives me clarity in the most simplest way for me to be successful in all I do Thank you!
Comment from : Da Oge

best
Comment from : Dr Boyd Kilback

🎯 Key Takeaways for quick navigation:brbr00:27 📊 Strategic planning is not the same as strategy Many business plans lack a clear strategic focus and often consist of a list of activitiesbr01:25 🧠 A true strategy involves making integrative choices that position a company to win in a specific competitive landscape It requires coherence, doability, and a theory of why it will succeedbr02:23 💡 Planning deals with controllable resources and costs, while strategy focuses on achieving competitive outcomes driven by customer preferences, which are beyond a company's controlbr05:42 🏆 Successful strategies are about winning in a segment by offering something better than competitors Southwest Airlines is an example of a company that implemented a winning strategy by focusing on cost leadershipbr07:04 🤝 Embracing strategy can be uncomfortable because it involves uncertainty, but it's essential for organizational growth and success Great leaders accept the ambiguity of strategybr09:00 📃 A successful strategy can often be summarized on a single page, with a clear focus on where to compete, how to win, required capabilities, and the logic behind it Continuously refine and adjust the strategy as needed for the best chance of success
Comment from : YT Pah

I’m not sure why this video was recommended to me, but it resonates with my work I’m an instructional designer who used to be a curriculum designer, and I always explained the difference as curriculum design (CD) being the “what” and instructional design (ID) being the “how” What I will say now is that CD is the plan and ID is the strategy Thank you!
Comment from : Pat Cupo

Wow😲
Comment from : Odia David

Thank you! Straight, short, clear and encouraging explanation
Comment from : Виктор Шутов

This has been very eye opening
Comment from : Royy Kahangwe

how comes the movies always say a plan of action, not a, say, strategy for actions it’s semantics cos it’s the same darn thingbrbrever watched a movie where the characters expect things to go as “planned”?????? they call it a “plan,”but in spirit, they strategize so they can maintain dominance in the end guess when it’s on a personal level, things are different from when a group of people work on a large companybrbrgreat vid, tho the clarity is appreciated
Comment from : Nguyenkhuong Tran

To simplify: writing out your Todo list for the day is a plan but not a Strategy
Comment from : Umeozo Jude

Thank You for this video
Comment from : Vlogoosh

Thank you, this was so helpful in getting clear on my business
Comment from : Vanesssa Guevara Hypno

The simple distinction is that is plans end in competition while strategy ends in victory For example, if I plan to build a house, this will involve external elements and uncertainty, but its still only a plan Victory only occurs once you have defeated someone or thing Simple test, you claim you have won but can you point out who you have defeated
Comment from : Ross Fraser

thought it was Claudio Ranieri 😅
Comment from : W

Estratégia é dançar no meio da tempestade contando com sorte e inteligência, acreditando piamente que vai dar certo porque você é um doido, doidos tem um ego forte
Comment from : Rodrigo Gomes

I'm from Indonesia, I have a study permit Thank You
Comment from : pptpixel

I would say (it's just my oponion), that in business it's useless to know exact definitions of these words
Comment from : LederLev

And strategy should be build on believes…!!
Comment from : Well Detox

Between planning and executing is strategy which is why it’s called a strategic plan
Comment from : Sarah Goss

“Plan your work and work your plan”brStrategy is nothing more than how you’re going to implement the plan When he explained what was going on with Southwest Airlines he laid out their plan If you have a strategy with no plan, how you’re going to attain your goal? I’m not sure how you can say that strategies more important than the plan
Comment from : David Clawson

amazIng video, deffintiely a mind-opener
Comment from : Durgesh Pradhan

Tell us something we don't already know, please
Comment from : RobRoyBoaz

It's allways easy to formulate a strategy after you have achieved something, make it sound great But you never see the failed as they are no longer there
Comment from : ulfpe

Excellent lecture of Professor Martin! Simple, clear and objective Excellent lecture of Professor Martin! Simple, clear and objective
Comment from : Winter Lawson

It's amusing to see words defined so arbitrarily So strategy is a goal now, or an objective, or a blueprint? Hilarious
Comment from : Silly Puppy

Well said
Comment from : Ansary Mariama

Is he say you can't plan to win? I think we just playing with words here A good plan has coherence, can be tactical and if executed well, you can win and can be both short and long term
Comment from : Vimbs Ny

Planning: things you can do Strategy: Theories you pay way to much for 20 something consultants to present with a false sense of confidence and self-proclaimed expertise that can only be gained from an MBA program taught by professors who have never been in industry and just write papers or launched a business before the internet really took off At the end of the day, it really just depends on your definition of words
Comment from : J E

🔥🔥🔥
Comment from : Rashard G

This is so good, the video I comeback too when I have to think strategically
Comment from : Vincent Pelletier

If you can't doteach
Comment from : toastyVR

Fantastic video! Incredibly helpful
Comment from : Tom Finn

🎯 Key Takeaways for quick navigation:brbrbrMade with HARPA AI
Comment from : Its sa

Clear and concise For some reason, we've been taught to develop a "planning mindset" rather than a strategic one This short lecture has just unlocked a new worldview for me; a new way of building my ventures
Comment from : Pierre Stanley Baptiste

Capitalism is a game These strategies are how to win the game This game has no room for human empathy, or support for each other It’s a fun game But it’s a game Not reality
Comment from : Ganjjabars Medium

Can you do a video on how neurodiverse individuals learn
Comment from : Amy Heppingstall

I think that many people will take away from this video is that planning 'is meh' Nothing could be further from the truth brI agree that strategizing is way different from planning And it's way harder to get right - as mentioned But one is not the substitute for the other - both ways You will still need a plan to implement your strategy
Comment from : ThemoreThemerrier

I believe strategies should include planning because from the definition you presented, plans consider one of the choices or (Steps) to achieve certain goals Otherwise, it could be just theories without materalizing them into practical steps tied with time Please correct me since I see that there is no need to distiguish between them because of that Strategies are embed planning!
Comment from : ahmed alhakimi

wow, I agree with this theory
Comment from : indra bayu

How can i turn off the music?
Comment from : uvendire

Stratego
Comment from : Mona Iannucci

I worked as strategist for more than 10 years, most of which in leading positions, and attended Oxford & Harvard programs on strategy, I read one of the best books in strategy "Good Strategy/Bad Strategy", but this brilliant 9 minutes video taught me many lessons in a very simple way Thank you Prof Roger Martin
Comment from : A

LOVE THIS!
Comment from : Thomas Wilson

Im looking for Ibogaine
Comment from : AfriPharmIntel

Good
Comment from : Nopraipto Devid Ella

"Everyone has a plan: until they get punched in the face" Mike Tyson and professor Martin aligned 😊!
Comment from : Inova Andradina

Sucks
Comment from : RAMIRO ISAIAS CASTILLO SILVA

Brothers and Sisters, God loves us so much that He sent His Son Jesus Christ for us, who, bled and died on a cross for us to redeem us from death, to gain life everlasting, for those who put their trust in him And what's more, he has risen, and is willing to call you to repentance (correction) and as his witness, by his grace indeed "For it is by grace you have been saved" Jesus loves you, God cares for you!
Comment from : Jesus Christ Loves You

lol most modern businesses has no strategy
Comment from : Shyan Jenq Ho

A plan is not a document; it is a capability, the ability to do something in its presence that one cannot do in its absence
Comment from : William Hugh Murray, CISSP

Anything worthy of being called a plan says who, will do what, and when
Comment from : William Hugh Murray, CISSP

He looks like Bielsa LOL
Comment from : Shogun Minamoto

He should do a movie review on 'Air' I bet it would be really insightful
Comment from : Rock On Print and Apparel

Is trategizing the same as stratigic planning?
Comment from : Right Right

This why claudio ranieri win epl with leicester…
Comment from : Mr_Jons

Transcending and working better… lots of parts, lots of commonalities but also very unique circumstance
Comment from : Ryan Weaver

I guess Planing alone is "playing not to loose" whereas Strategy is 'playing to win'
Comment from : Bernhard

Strategy Cares about the ends what and where we want to be, planning is an enabler to achieve your end state
Comment from : Reflective-thinker

This is great and very informative It improved my understanding of the concepts for the most part I did struggle with a few things though One is, at 4:48 the speaker describes actions that Southwest took They all sounded like planning to me Flying point to point, using one type of aircraft, not serving meals - those are all things they could control, similar to building a factory Please help me understand why this was an example of strategising rather than planning?
Comment from : Ntuthuko

I guess This is academic speak The reality is nobody cares Folks want results, it doesn't matter what you call it Typical overanalyzing semantics Just get it done
Comment from : Art V

This was absolutely great! I am about to start a micro-manufacturing business A single-page strategic outline will help me to both explain to people what I want to achieve AND manage the progress with an eye toward our end goal Thank you so much! Tim
Comment from : Lightweight is Everything

All due respect to this gentleman he spends more time parsing the meaning between the words strategy and planning But in the end it's not about what you call them it's about what you do This example of Southwest Airlines was not because a bunch of people sat around defining the word strategy vs Planning and knew exactly what they mean It was about what they did to improve their company They could have call their actions, which resulted in improving and growing their business, planning instead of strategy but the results would have been the same regardless of what they called it
Comment from : M S

Thank you for this video As someone who is a natural planner and comfortable with that I was always shocked by the outcome because not everything went to plan I realized now that affected me in the workplace because I was just focused on the job on not the bigger picture This helped put things into a different perspective as I look for employment Thank you so much
Comment from : Rache Williams

This is a great lesson to us all It's certainly made me think how I am taking things forward with more of a strategy, than a plan!! Thank you
Comment from : GO Health and Fitness

wow! just amazing!
Comment from : java with hawa

what a cool ideas about binary options thank you for sharing
Comment from : Adriene Mchalffey

the last statement just saved me
Comment from : Rafael Barbosa

brasil
Comment from : Igor Amaral

Thank you!
Comment from : Dave JH

God bless Thank you for clarity
Comment from : Tivakudze Magunda

So is Blue Ocean a strategy?😊
Comment from : Mohd Khairi Ibrahim

Thank you for the great video! Concise, and to the point!
Comment from : Hossam Fakhry

So I guess strategy, by what this video presented is "why" to do and "how" to do, whereas planning is "what to do" They're all related maybe planning is more tactical and granular, whereas strategy is the overall big picture Nice
Comment from : Renosance

Great points Sometimes, people run straight to planning before identifying the "why" and "how", as an organization I concur, that strategy is the basis of thought which leads to great plans of action ,and moreover, reduces uncertainty By considering the current state of business, it's capabilities and/or the best applicable approach, realistic and desired plans can ensue
Comment from : BlessUp

TOTALY WRONG!!!
Comment from : José G Mendoza Macías

Planning is for the future and strategies are for the present
Comment from : venus_agoddess

Strangely, I've yet to experience any company genuinely 'improve its customer experience' in the widest sense I have experienced many companies 'minimising transactions costs' which translates to removing costly staff and replacing them with computers and websites Absolutely fine for simple, routine transactions but totally the opposite to improving the customer experience where a more complex problem has arisen Strategy? Planning? For me, as a customer, it's just pointless and irritating jargon when all I want is genuine customer service NOT automated BS
Comment from : Peter C

Thank you so much 👍
Comment from : mrgalaxy piano

The guy's just wading in semantics
Comment from : Ravi Peiris

One of the best Leadership related videos I've seen this year! Brilliant! Thank you!
Comment from : Shaun Conyers

Very simple yet comphrehensive Thanks for providing clarity on plan and a strategy I am sure there are many things that we have to un-learn and re-learn in the right way
Comment from : Purushotham Raju

100 I seem to have spent most of my years in senior management - commercial and non-profit - fighting against the fudge of "strategic planning", which results in neither strategy nor planning being done well, let alone in harmony In particular, for non profits, attention to strategy shines an essential light on the organisation and its purpose br brI suggest that many non-profits tend to systematise themselves from the bottom up - as they develop from the first simple, informal "let's do something about this" initiative into a more structured, long-term organisation Each layer of organisational thinking - planning (including OD), strategy, mission and up to vision - tends to be considered and added only if and when the status quo becomes blatantly unmanageable or problematic, or if it is demanded by a board or funder As a result, these are seen not as fundamental building blocks for an effective organisation, providing essential focus and clarity internally and externally, but as unwelcome, time-consuming chores, diverting energy from the organisation's real business And inevitably, working from bottom upwards throws up many instances where the sum of the parts does not add up to a coherent whole, yet there is no higher logic by which to order the parts better or broker objectively between competing local interests br brMaking the time to stand back, and to consider and develop these layers of organisational thinking from top down - ie the other way, strategically - is possibly one of the most valuable things a non-profit can do to ensure its sustainability It enables organisations to be as clear about what they don't do as about what they do (so helping avoid mission creep) It crystallises the "hymn sheet", giving the whole team a common understanding and language, and the brand the power of consistency Each layer, if done properly, provides a powerful overarching logic for decision-making at the layer below it, making the whole process faster, simpler and better
Comment from : RobCH

Нет слов, просто потрясающе
Comment from : Zain Mclean

Nice
Comment from : Naveed khan

Dumb semantics
Comment from : Chaos Ordeal

Thank you so much for this amazing lesson!
Comment from : Toranj Tourchian

ISBP - Integrated Strategic Business Plan ???
Comment from : Ralph Gaoseb

In a past life working at a corporation they’d run us through multiple classes run by consultants Several times these consultants encouraged us to “think outside the box” when we tried that management quickly shut us down It took me a while to understand that managements job was to minimize risk even though those actions reduced profitability and sales
Comment from : andrew wolf